Archive for May, 2009
Designing for Different Types of Email Audiences
Marketers usually send only one type of message to a strictly targeted list of recipients. But in reality, the email is seen by ten different types of audiences who read the message in ten different ways. Hence, it is important to create a message design which satisfies the needs of majority type of audience as [...]
Costly Email Mistakes
When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. If, executed poorly it will get terrible results and also anger among recipients and not to forget answering your boss’s innumerable questions.
Outlook is the most used email client, so it shouldn’t be ignored, especially the [...]
